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Are you turned off by marketing and sales...but you need to promote your work to make a living?
There's no shortage of marketing programs, and maybe you've tried a few. But they don't work for you because you can't bring yourself to use the strategies they recommend.
In fact, the very word "strategy" is a turn-off. Who wants to treat prospective clients like targets in a military campaign.
Besides, those so-called "easy steps" turn out to be not so easy after all. Especially if you are a renaissance person who has a hard time cramming everything you are into some canned elevator speech.
What if effective self-promotion could be authentic, even graceful?
Plenty of professionals in the creative and human potential fields are making good livings because they've learned to promote themselves gracefully. If they can do it, so can you.
You can learn the secrets of authentic promotion from the free Authentic Promotion Ezine. When you subscribe, you'll receive the free 31-page
guide, Principles of Authentic Promotion. Sign up here:
"What I like most about the Authentic Promotion ezine
is its rich content always close to reality. Each
and every issue is full of practical advice & new ideas. Any entrepreneur
or freelancer will certainly benefit from becoming a reader!"
Bettina Gies, Geographer, Wiesbaden,
Germany www.50nord.de
* * *
Want to try before you subscribe? Browse the article collections listed below to get help with:
Niche
Marketing -- You may be surprised and delighted to discover
that niche marketing can help you not only attract significantly
more business but also provide richer opportunities for self
expression. In the Niche Marketing section of this website I
share my ecological approach to niche marketing with you.
Writing a Marketing Plan -- Does the thought of writing a marketing
plan send you screaming into the night? What if your small business
marketing plan could be simple, coherent, and suit you to a "T"?
It can be with these tools.
Customer
Service -- Tips on what makes good customer service and what
your just-right customers really want from you.
* * *
"Before I subscribed, I thought Molly’s ezine
was similar to some other art marketing e-newsletter. But
it does more, supporting my vision of my life as a business
owner and artist and making me feel as if I'm on the right track. I enjoy it
because it is well written and thoughtful. The advice given so often
supports what I am currently thinking about or dealing with!"
Peggi Habets, Portrait and Figure Painter,
Bethel Park, PA, Habets-studio.com
* * *
Self
Promotion -- Wouldn't it be nice if effective small business
marketing and self promotion practices felt natural and authentic?
Learn The Rule of Threes - a powerful and practical promotional
marketing tool to gain recognition and generate new business,
and learn to write an elevator
speech that really connect with people.
Pricing
Strategies -- Find out why your customer needs your pricing
strategy and marketing to be driven by true value of your product
or service to the customer, not the cost of manufacturing or
delivering services.
Building
Wealth -- Your success in building wealth is a function of
the relationship you have with money. (You do have one, don't
you?) If you are in pain or confusion about money, you'll find
relief here.
Work
Life Balance (the holy grail of the 21st century!) -- If
you are a small business owner or independent professional, you
may have noticed that the relationship between personal and professional
life can be rocky. Read about strategies that, taken together,
can help you change course without abandoning the destination
and help you restore work life balance.
And when you are ready to put these principles to work in your business, check out these two Home Study Programs:
The Way of the Accidental Entrepreneur:
How to Close the Gap Between the Work You Love and the Income You Need
The Way of the Accidental Entrepreneur guides you step-by-step toward a profitable business so that, when you reach your goal, you'll like the person you see in the mirror.
Authentic Promotion: Grow Your Business, Feed Your Soul.
Discover the underlying beliefs and misconceptions that keep you playing small–and learn how to undo them. You can prosper!
Please feel free to call (360)
697-7022 or email me with any questions: molly@authenticpromotion.com.
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See a bug? I make mistakes. (Surprise!) If you see one or find something that bugs you on this site, drop me a note. You might be the recipient of our monthly "de-bugging" award.
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"Molly, thank you for all the wonderful breaks I
can take from running my own business when I read your Authentic Promotion
ezine, so full of great pragmatic advice and thoughts -
just what I need and so uplifting!" ~ Jackie Tod,
Partner RT&A, The Amrop Hever Group - Paris
* * *
"Molly hits the nail on the head every time with
her newsletter. As an artist, there is always struggle between the
making of work and the selling/marketing of product. Molly Gordon
hangs it out there for all to see and follow by example. She is a teacher
of authenticity, knowing yourself, feeding your business and thriving as
an entrepreneur. She is a North Star in my humble opinion. I HIGHLY
recommend and encourage everyone to sign up for her newsletter
and check out all she has to offer on her many links."
Nicole Strasburg, Artist, Santa Barbara, CA
NicoleStrasburg.com
* * *
"To be honest, I first subscribed because a friend of
mine was a client of yours, and since I was starting my
coaching biz, she said - subscribe, her stuff is great (and still is
- a great model of professionalism). So I subscribed to see what a
coaches’ ezine
looked like, but I stay because I respect your opinion
and views & it
challenges me personally. You present things in
no nonsense easy to understand, yet challenging (on a deeper level)
way. My perceptions
around the power of collaboration have shifted (for the
better!) I have also gotten much more comfortable with the idea of
The series on selling to
your list has been of great benefit to me -- both the concepts & to
see that even others struggled with this. Now I know that
authentic marketing is the only way, at least for me.
I'd highly recommend your ezine to all biz owners who
are afraid to sell."
Paula Gregorowicz, Owner, The Paula G Company,
Philadelphia, PA ThePaulaGCompany.com

"I found your website early on and related to who you
were as a person, how you represented yourself. Also your interest
I realize that the biggest benefit I get from
reading your ezine it is connection to someone in the field who makes
sense to me. Other than that it is bits of great information, but information doesn't
so much thrill me anymore. So, I guess you feel
like an old friend even if we don't know each other and you don't know
me at all. You build great relationship ;-) We seem to be on parallel paths. You don't
overwhelm me with email beyond the ezine. You feel authentic.
I heartily recommend your ezine to women entrepreneurs
with spiritual and environmental awareness who want to
market their businesses without compromising their sense of who they
are at their core."
Kathy Loh, Life and Relationship Coach, Soquel,
CA www.coachkathy.com
"Again and again, I find gems in your newsletter that I
use to keep me and my team going in the right direction. Thanks!
Keep 'em coming!" ~ Robynn Coulter, Exhibitor Service Manager, GES.com |