Your
Self Promotion & Small Business Marketing Guide:
About Molly
Gordon, MCC
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Marketing Plan Resources
Molly Gordon, MCC, recommends:
Online Resources
- Marketing
Plan Workbook from The US Small Business Administration website
Remember, your aim is not only to attract and keep a steady group of
loyal customers, but also to expand your customer base by identifying
and attracting, new customers and to reduce risks by anticipating market
shifts that can affect your bottom line. To help you accomplish this
aim, your marketing plan should include strategies typical of any marketing
plan. The plan should especially include what marketers dub as the 4
P's of Marketing: (Product/Service, Price, Place, and Promotion.)
- How
to Create a Marketing Plan Guide at Entrepreneur.com
Find the information you need to create a marketing plan that works
for you, from the research stage to the formal elements.
Books
- Guerrilla
Marketing: Secrets for Making Big Profits from Your Small Business,
Jay Conrad Levinson
This completely revised and expanded edition identifies: the fastest-growing
markets for the twenty-first century, with tips on how to reach them;
unique strategies for cooperative fusion marketing with other businesses;
the latest programs for freelance employees and telecommuters; up-to-date
information on the Internet and other technologies that aid the guerrilla
in targeting and growing a business; and management lessons for the
twenty-first-century entrepreneur. Find out why every type of entrepreneurial
enterprise must have a marketing plan - it is not possible to succeed
without one. There are no exceptions.
I like to work from first principles and to have plenty of examples
to get my creative juices flowing. This book gives an excellent overview
of how to market effectively as well as lots of ideas for doing so.
- How
to Really Create a Successful Business Plan, Inc. Magazine
A no-nonsense, non-threatening, practical guide to planning your business,
complete with sample plans.
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Develop Your Small Business
Marketing Plan - Index
Writing a marketing
plan || 20 helpful
questions for creating a marketing plan outline
A list of small
business marketing strategies for developing your marketing plan
Gratitude as a component of a marketing
plan || Your
Marketing Plan Evaluation
Marketing Plan Resources || Reprint
Terms for Marketing Plan Articles
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Learn more about Authentic Promotion - a comprehensive
small business marketing resource that turns marketing and promotion into
a path of increasing self-awareness, authenticity, and right livelihood.
In particular, the principles you apply and the tools you learn build
the solid foundation for writing a marketing plan that works.
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Contact an acknowledged expert
on small business marketing Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small
business marketing consultant, Molly Gordon, MCC, is available in Greater
Seattle Area and internationally |
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