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YOUR SELF PROMOTION & SMALL BUSINESS MARKETING GUIDE:
"Excellent, excellent article, Molly. Humorous, and yet, to the point. Excessive consumption of "soulness" doesn't get us a free pass to Nirvana, especially if we OD on enlightenment. With all that Life brings to us, moderation is key to reaping the benefits that follow." Patricia Klingler, ACC |
Strategic Planning In Small Business:
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In an ideal world, we'd make careful plans before going to work for ourselves. But planning for your small business or self-employment is a bit like planning for the arrival of your first child. You prepare the nursery, decide whether or not to hire a diaper service, and arrange to get some help in the first weeks. But no amount of planning can prepare you for the reality of having a child. Likewise, there's a very big gap between the plans we lay before starting a business and the reality of being out on our own. Does this mean you can ignore strategic planning in small business? Of course not. Planning is an essential part of bringing your dream to life. So is letting go of the results.
You may be tempted to compare your experience with the results you see in other people's businesses. That will make you crazy. There's very little resemblance between how a business looks from the outside and the way it looks from the inside. And there is virtually no valid comparison between the outside of someone else's life and the inside of yours. The truth is that working for yourself is a messy business. You do things without understanding the consequences. You revise your tactics based on what really happens. And then, finally, you are equipped to do it "right." And then it changes, and you start over again. This is the way of it. Whenever you feel overwhelmed by woulda-coulda-shouldas, remember that the right way to grow a business is to get your hands dirty. |
Do You Ever Wish for a Rule
Book?
Even though you've never been one to follow the crowd,
there are times when you think it would be nice if life came with a rulebook.
Simple directions for doing it "right."
And when it comes to working for yourself -- yikes! The absence of a reliable guide can be a real problem.
Now you can get the help you need to grow a business that fits just right. A business that succeeds in both material and spiritual terms. A business that a person like you can love.
The Way of the Accidental Entrepreneur, How to Grow a Business that Fits Just Right
To learn more, click here.
Contact Master Certified Coach Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally
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"I love that you incorporate spiritual principles into business and you are clear that being aligned with ourselves and working to attract the right clients is what is most helpful. All micro-business people with a spiritual orientation (which most artists actually do have), as well as organizations that train new and potential business owners would greatly benefit from reading your ezine!"
Diane Clancy, Artist, Greenfield, MA www.dianeclancy.com/blog
"I subscribed because of the content of your website - quite frankly, I just wanted MORE on a continuous basis and that is what you deliver - every time. I’ve been subscribed for more than five years, and the gifts just keep on coming! The ezine is well written, thoughtful, informative and not just another "copy and paste" newsletter.
It gives me a pause for thought - you have a way of saying something that will make me think differently - especially when it is an issue I am struggling with. (Your ezine always seems to show up just in time...we are in sync!) It is informative - I have probably followed just about every link you have suggested - a testament to your integrity. You know your stuff and you don't mind sharing.
This is an ezine for anyone who wants to further their business while maintaining their sanity and still follow a spiritual path, one of integrity. That would be just about anyone, I guess.
Molly, you share yourself, your knowledge and your path with so many - you are a gift. You make a difference."
Pamela Brackett, Artist, Psychiatric Nurse, Macon, Georgia www.intentionaljoy.com
Read also:
Your
Belief System and Your Prosperity as an Entrepreneur
Do
you know why good people should SELL themselves?
Tending the Seeds of Business
Purpose and Life Purpose
Authentic Promotion® is a trademark of
Shaboom Inc.®
Copyright 2003-2007. Shaboom Inc.® All Rights Reserved.
Date Last Modified: October 2, 2007
For
as long as you work for yourself, you will make plans, implement
them, and let go of them. You'll need to evaluate the results you
get and apply what you learn to your next plan.