Niche Marketing Index

My clients and Authentic Promotion(tm) students are surprised and delighted to discover that niche marketing can help them not only attract significantly more business but also provide richer opportunities for self expression. Here is the list of pages where I share my ecological approach to niche marketing with you:

Declaring an Authentic Niche Market
Do you bring your heart and soul to your work and resist niche marketing that tells you that you must restrict the ways in which you offer value to the world? The good news is that choosing your niche market will do exactly the opposite: it will free you to be the biggest, most authentic, and most complete offer possible. If you think of niche in ecological terms, you will see that your perfect niche market is that location or domain in which you are most readily accessible to the people who are most likely to benefit from (and thus value) the offer that you are and in which you are simultaneously most free to exercise your brilliance.
Niche Marketing: Helpful Questions and Tips
-- To help you discern your own market niche, try using “where” and “who” questions.
-- Knowing and working from your strengths are essential parts of developing your niche marketing strategy.
-- Don't be afraid of using niche marketing. It can't turn away business.
Differentiating Market Niche and Offer
One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of your market niche as the location or domain in which you make your offer. By contrast, your offer is who you are and what you do. Your niche is where and with whom you do it.
Focus on Your Niche Market [Niche Marketing Audio]
In this audio, I articulate unique distinctions that reframe forever the power a focused niche can have on your practice. Listen and learn how focusing your niche market actually expands your appeal to clients, increases referrals, and leverages your unique background and interests.
Niche Marketing Resources: Books and websites
The resources I can personally recommend.
Reprint Terms for Niche Marketing Articles from AuthenticPromotion.com

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Learn more about Authentic Promotion - a comprehensive small business marketing resource that turns marketing and promotion into a path of increasing self-awareness, authenticity, and right livelihood. In particular, you will discover and understand the paradox of niche marketing and learn to define an expansive market niche -- a niche that will allow you to express all of your skills and strengths while focusing your marketing for maximum results.

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Contact an acknowledged expert on niche marketing Molly Gordon at:

Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com

As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally

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