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Online Resources and Books on Niche Marketing
Molly Gordon, MCC, recommends:
Online Resources
Niche Marketing Audio: Focus
Your Niche, Expand Your Offer
Master Coach Molly Gordon articulates unique distinctions that reframe
forever the power a focused niche can have on your practice. Learn how
focusing your niche market actually expands your appeal to clients, increases
referrals, and leverages your unique background and interests.
Keyword
optimization software with one-time reasonable price - NicheFinder
Keyword optimization is vital for your business. It must be affordable.
Niche
Marketing on the Web
The article describes strategies for small business people to target market
to specific groups of prospective customers on the Internet, and compete
with the Wal-Marts of the world.
3
Rules for Niche Marketing
Follow these maxims to grow your business's audience.
The article by Kim Gordon on Entrepreneur.com
Nicheline,
Lynda Falkenstein
The newsletter from "The Niche Doctor."
Books
Authentic Promotion - a comprehensive
small business marketing resource that turns marketing and promotion
into a path of increasing self-awareness, authenticity, and right livelihood.
In particular, you will discover and understand the paradox of niche marketing
and learn to define an expansive market niche -- a niche that will allow
you to express all of your skills and strengths while focusing your marketing
for maximum results.
Now,
Discover Your Strengths, Marcus Buckingham and Donald Clifton Ph.D.
This book comes with a private code for taking an online strengths assessment.
If you are having trouble refining your offer or niche, this can simplify
the process by bottom-lining your core strengths. It is also an excellent
corrective for anyone who is preoccupied with their weaknesses.
NicheCraft:
Using Your Specialness to Focus Your Business, Corner Your Market, and
Make Customers Seek You Out, Dr. Lynda Falkenstein.
Learn how to turn a single niche into a deep and very lucrative business,
increase customer loyalty and return trade, create a niche that is recession
proof, and develop multiple revenue centers from one simple niche.
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Niche Marketing Index
|| Declaring an Authentic
Niche Market || Helpful
Questions and Tips on Niche Marketing || Differentiating
Market Niche and Offer || Focus
on Your Niche Market Audio || Reprint
Terms for Niche Marketing Articles from AP.com
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Contact an acknowledged expert
on niche marketing Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small
business marketing consultant, Molly Gordon, MCC, is available in Greater
Seattle Area and internationally
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