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Your Self Promotion & Small Business Marketing Guide:
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Tending the Seeds of Business Purpose
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It's time to wake up to purpose, and I don't mean the kind of life purpose that we can wear like a top hat and cane as we soft-shoe our way to prosperity. No, I mean the kind of purpose that is emergent, mysterious, utterly our responsibility yet utterly beyond our control. I do believe that we are each and all both garden and gardener, but I do NOT believe that we are THE garden or THE gardener. In other words, while we are each unique participants in the dance of creation, we are also inseparable from every other participant in that dance. Everything we do in the garden of our lives affects and is affected by what everyone else does and vice versa. What's more, somehow there is a collective garden and a collective gardener, though most of us are light-years away from conscious, let alone skillful, participation at that level. If this is true, the awareness of our business purpose, the way we conceive and conduct business is of the utmost importance for ourselves, our children, our neighborhoods, our planet. The choices we make each day will shape not only our personal legacies, but also our cultural, environmental, and political legacies. Yet too often, I fear, we draw back from this realization and all that it implies because we cannot tolerate the contrast between our responsibility (HUGE) and our control (minuscule). Enough theorizing. How can each of us tend to the seeds of life purpose within our hearts and souls and within the hearts and souls of our communities of interest? 1. Cultivate response-ability. Ask yourself: "In what ways – no matter how small – can I tend the garden that I am and to the garden that I am part of (my community, my relationships, my industry or profession)? Make a list (keep it SHORT), then do one thing every day. Here are some examples:
2. Reject cynicism. I don't know about you, but I am tired of being jaded and ironic. It was fun back in the 70s, but it's 2007, and the world needs our loving commitment and wide-awake attention.
3. Give up magical thinking. Yes, the world needs loving commitment, but we can't heal or deal effectively by romanticizing ancient wisdom, retreating to suburban Pleasantvilles, or lounging in bubble baths while we burn incense and listen to chant.
4. Tend the soil. As Peter Senge and company point out in the first quote, no matter what kind of seed is growing in you, it can't grow into a tree without nutrients.
5. Shine. In the words of Marianne Williamson, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small in the world doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We are born to make manifest the glory of God that is within us. It is not just in some of us, it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our fear, our presence automatically liberates others."
6. Keep it simple; don't over-simplify.
Namaste. Talk Back: Please send your questions and comments to letters@authenticpromotion.com. Do not use the return address for this newsletter or your letter will be lost in cyberspace. If you do not want your letter to be quoted in future writings, just let us know. |
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Learn
more about Authentic Promotion - a comprehensive small
business marketing resource that turns marketing and self promotion into
a path of increasing self-awareness, authenticity, and right livelihood.
In particular, the strategies of maintaining your work life balance you
learn to apply will build the solid foundation for your authentic prosperity
as an entrepreneur.
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Contact Master Certified Coach Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally
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Date Last Modified: July 22, 2007