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YOUR SELF PROMOTION & SMALL BUSINESS MARKETING GUIDE:
How to create healthy tension that can propel the growth of your small business in a holistic, grounded, and integrated way. Growing a Business: Are You Treating Your Business Like a Wildflower? Read about three simple strategies for growing a business. |
What Gets in the Way of Success
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"Success
-- achievement of something planned or attempted." "Perfection
-- something that reaches the highest attainable standard." |
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I don't know about you, but sometimes I wish achieving success were a simple matter of following the right formula. I mean, wouldn't it be great if you knew for certain that meditating for 30 minutes a day, exercising for an hour five times a week, eating five servings of vegetables, reading the right books, and flossing would lead to perfection? Ah! There's the rub. Perfection. Encarta defines perfection as "something that reaches the highest attainable standard." But whose standard? And what determines whether or not it is attainable? And as for the word, "highest," can we just agree now that it is a set-up for the inner critic? In contrast, success is defined as "achievement of something planned or attempted." This feels a lot saner. Success is measured in terms of something we set out to accomplish, not in terms of an absolute standard. And that is the key distinction between perfection and success: Success is getting the job done. Are We There Yet? Conditions of Satisfaction This is a real danger when you work for yourself. In the press of getting things done, who has the time to develop formal conditions of satisfaction? Besides, you know what you want, right? Wrong. As creative, learning critters, our standards evolve at least as fast as our skills. Our vision of what is possible and desirable develops even faster, making it virtually impossible to know when we have reached a goal unless we set conscious standards for satisfaction. Conditions of satisfaction are like mileposts. When I forge ahead without them, I get lost in endless possibilities. I procrastinate and fidget. Which brings me to the following tips about setting conditions of satisfaction: Setting Conditions of Satisfaction 1. Keep it simple. Make your standards easy to understand and measure. 2. Set standards for things you can control. You can't control whether your book is a bestseller, your paintings are selected for an exhibit, or you get cancer. You can control how many words you write each day, how often you submit your paintings to curators, and how many servings of vegetables you eat each day. 3. Get support. When we work for ourselves we play multiple roles. Often we lack the expertise and perspective to craft realistic conditions of satisfaction. In my case, I've tried to be the writer, editor, designer, project manager, marketing manager, sales manager, copy writer, and publicist for my book. (Gee. How come that didn't work?) Hiring an editor has made a huge difference. Working with her clarifies what needs to be done, lightens the load, and provides much-needed reality testing. 4. Celebrate success. This is another thing we tend to skip when we are self-employed. Who has time to stop to celebrate when there is always something else to do? Besides, if you are nuts like me, rewards seem like a motivational gimmick. (I hate gimmicks.) For goodness sake! Rewards are not just about motivation, they're about acknowledging progress, recognizing achievement, and establishing a platform for the next step. And celebration is fun, and that is good for the soul. 5. Review and revise. Course correction is the secret to getting from here to where you are going. It works for airplanes, rockets, and people. Stop from time to time and evaluate your progress and your plan. Revise as needed. This protects your sanity and your integrity. I hope these tips prove useful to you on your way of achieving success. Let me know how you use them. Send your comments to
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Growing a business just right is simple, but it's not easy. That's why I wrote The Way of the Accidental Entrepreneur. It's a step-by-step guide to thriving both materially and spiritually in your business. Click here to find out how to achieve success in business -- and keep your humanity! |
Contact Master Certified Coach Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally
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Guerrilla salespeople could learn a kinder way of selling from you!"
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trade between humans can be as natural and beautiful as sunrise! You are offering
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Date Last Modified: October 2, 2007