Pricing Strategies and
Your Authentic Prosperity as an Entrepreneur

• Setting and Negotiating Prices and Fees
  Setting and negotiating prices and fees is an integral part of authentic promotion. Find out what variables you should take into consideration while setting prices.
  
  
• Pricing Strategies: Notes on Setting Prices and Raising Them
  Net Income Versus Gross Income -- Where Does the Time Go? -- Variables Affecting Pricing -- Is It Time to Raise Your Prices? -- Strategies for Raising Prices -- Adjust Prices to Manage Work Type and Work Flow.
  
  
• Price Setting: My Clients Will Leave if I Raise My Prices. Really?
  Has price setting been a prime concern for you recently? If you hesitate to raise your prices because you are afraid your clients will leave, take the issue to inquiry using The Work of Byron Katie. Find out how it works.
  
  
• Price Setting: What Would Your Right Price Be if You Knew You Could Not Fail?
  Underpricing and undervaluing your work devalues your customers (clients, patrons, etc.). It suggests that they need something (your help) that they cannot afford. Under the guise of care of compassion, under-pricing sets up a co-dependent and manipulative relationship with people you haven't even met and who (if they are not in a position to afford and apply your work) are not in the market for what you are selling.
  
  
• Building a Life Coaching Practice: Price Setting
  Is it a good idea to use a sliding scale for those less able to pay the full rate? Read this article if you share one of my ezine reader's concern about your responsibility toward people who want but cannot afford your products or services.
  
  
  
• Do The Work. Price Setting: "There are people who need but cannot afford my help"
  There's nothing like The Work of Byron Katie for investigating stressful thoughts, including those about pricing. Here is a sample worksheet exploring the thought, There are people who need but cannot afford my help.
  
  
  
• Art Pricing: Why lowering your prices doesn't work and how to resist the urge
  Knowing and taking care of your path keeps you on track, reminds you what you are up to, reinforces your choices, and gives you a map and a rationale for your art pricing and other key parts of selling your work to the just right audience. Feel free to use this simple practice to support sane art pricing.
  
  
  
• Price Setting: The Price is the Most Important Factor in Most Sales. Really?
  The first is that price is not the most important factor in most sales. You can prove this to yourself by reflecting on your own buying habits. Even though you may make some decisions based on price, odds are that there are some products and services for which you happily pay a premium. Consider organic food, for example, or shoes. Read further...
  
  
• Cast a fresh eye at your product pricing strategy and marketing: Do You Charge Enough?
  While developing your product or services pricing strategy and marketing them, it is important to remember that higher prices are not necessarily the equivalent of gouging or "taking people for all you can get." Higher prices can be seen as a duty you owe to your best customers so that you can continue to deliver fabulous products.
  
  
• Cast a fresh eye at your product pricing strategy and marketing - Part 2: Think About Your Product Value
  Your pricing strategy and marketing should be driven by true value of your product or service to the customer, not the manufacturing cost.
  
  
• Cast a fresh eye at your product pricing strategy and marketing - Part 3: Price and perceived value
  Specialty product companies are built around their customers. They have an exceptional commitment to providing value to the people who want that value and matching real value with perceived value. You might say that they preach to the choir, and the choir loves it. And happy choirs attract new singers.
  
  
• Building Your Price Discount Strategies and Authentic Prosperity
  Should you discount or give your work away? As a business owner you may be surprised to discover how often you are asked to donate your services. This may delight or disconcert you depending on who asks, how often, and how your practice is doing. In addition to responding to requests for donated or reduced fee services, you may be wondering how to build your practice by giving work away. Both situations raise important questions on building your price discount strategies, and answering these questions is an exercise in authentic prosperity.
  
  
• Pricing Strategy Matrix - A Cool Tool for Finding Your Just Right Pricing Strategy
  Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were "just right." In much the same way, your working toward "just right" prices and marketing methods will definitely pay off, as it did for me.
  
  
• Calculating Billable Hours. Where Does the Time Go?
  When you know how many hours you can expect to bill, you are ready to determine what it will cost you to run your business by calculating overhead and profit.
  
  
• Reprint Terms for Pricing Strategies Articles by Molly Gordon, MCC

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Your Authentic Prosperity as an Entrepreneur

• Small Business Building - 7 Tips To Reconcile Dreams With Reality
  One of the themes that run through my teleclass, Believe! How to Work With Your Beliefs to Grow a Prosperous and Meaningful Business, is the tension between the creative power of thought and resource-depleting habits of wishful thinking. I offer the following 7 Reality Checks to help you reconcile your dreams with reality so that you can build your dream into a thriving business.
  
  
• Your Belief System and Your Prosperity as an Entrepreneur
  While it is important to be able to notice and work through limiting beliefs, it is also important to know and take a stand for what you "have to believe," to be proactive about what gets you out of bed in the morning, sparks your vision, fuels your choices, and instills the spirit of entrepreneurship. What do you have to believe in order to show up, serve, and prosper as an entrepreneur?
  
  
• The Art, Science, and Grace of Attracting Prosperity
  Attracting prosperity is part art, part science, and part grace. A prosperous business must not only accommodate but support life in all its complexity. A thriving business requires and provides resilience and continuity. How do you go about building a thriving career or prosperous business? Here are some of the things I've learned and that I credit with supporting my own process of attracting prosperity.
  
  
• Why Relieving Anxiety Can Be Bad for Your Business
  Learn about the difference between anxiety transformation and anxiety reduction and find out how being aware of this difference can help your business.
  
  
• Working on Your Money Beliefs: Are You Looking for Prosperity in All the Wrong Places?
  We can change our money beliefs and get to acceptance before losing heart. Find out how you can bring healing acceptance into your financial life, in The Four Pillars of Acceptance.
  
  
• Growing a Business: Why You Owe it to Your Clients and Your Just-Right Business to Work on Your Self Regard
  The secret to growing a business that fits just right is to redefine business in terms of who you serve by being who you are. It takes time, attention, and commitment. But you have all that, right?
  
  
• Growing a Small Business: Grow to Thrive
  How to create healthy tension that can propel the growth of your small business in a holistic, grounded, and integrated way.
  
  
• Success Secrets: How Credentials Can Sabotage Your Business
  Do you ever worry about whether you have the credentials you need to succeed? Do you keep investing in training without earning a return on your investment? Read this article to find out how credentials can sabotage your business.
  
  
• Success Secrets: Why Business Formulas Don't Work (and What Does)
  Are success formulas a waste of time? When it comes to baking or business, the secret to successful improvisation is using formulas to understand the basic forms.
  
  
• Success Secrets: The Fractal Law of Success
  Read about a timeless and essential success secret and test the law of fractals in your life. In fact, if you understand and apply this law, you cannot fail.
  
  
• Growing a Business: Are You Treating Your Business Like a Wildflower?
  Read about three simple strategies for growing a business.
  
  
• Tending the Seeds of Business Purpose and Life Purpose
  It's time to wake up to purpose, and I don't mean the kind of life purpose that we can wear like a top hat and cane as we soft-shoe our way to prosperity. No, I mean the kind of purpose that is emergent, mysterious, utterly our responsibility yet utterly beyond our control. Read further...
  
  
• How to Achieve Success: What Gets in the Way of Success
  I don't know about you, but sometimes I wish success were a simple matter of following the right formula. I mean, wouldn't it be great if you knew for certain that meditating for 30 minutes a day, exercising for an hour five times a week, eating five servings of vegetables, reading the right books, and flossing would lead to perfection?... Click to continue
  
  
• About Spiritual Health and the Perils of Soul Candy
  There's a lot of soul candy on the market these days. You can buy a spiritual guide to anything from selling real estate to shopping. There's nothing wrong with soul candy, per se. In fact, some soul candy is not really candy at all, but is perfect for spiritual health and nutritious when it's properly digested as part of a balanced diet. But however nourishing and healthy a food may be, if you abuse it, you're at risk of spiritual hypoglycemia.