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Your Self Promotion & Small Business Marketing Guide:
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Do The Work
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There's nothing like The Work of Byron Katie for investigating stressful thoughts, including those about pricing. Here is a sample worksheet exploring the thought, There are people who need but cannot afford my help. Is it true? Can you absolutely know that it is true? How do you react when you believe that thought? What happens? What kind of pictures do you see when you believe that thought?
Where does your mind travel? On the other hand, I see myself being generous. I like feeling that I am a good person, and I enjoy thinking that I am helping. Then, sometimes, my mind travels to getting overwhelmed, and I remember times when I have felt taken advantage of. I get a kind of heady feeling, seeing myself doing a lot of good in the world. I like feeling needed, and I like to imagine myself making a difference in people's lives. I start trying on different fee structures in my mind. My thoughts bounce from one fee to another and back again. Is it fair to give a discount to one person and not another? If I offer a sliding scale, will I make enough money? Whose business are you in when you think that thought? What's the worst thing that could happen without this thought? Who would you be without the thought? Turn-arounds TA1: There are people who don't need but cannot
afford my help. TA2: There are people whose help I need but who
can't afford to hire me. TA3: There are people whose help I need but whom I
can't afford to hire. TA4: I need my help but I can't afford to
hire me. TA5: There are people who need my help who can afford to hire me. This is true. I have clients who need my help and are able to pay my fees. I know of people who pay coaches a lot more than I charge for similar work. As far as I can tell there are plenty of people who need my help and can afford to hire me. Underlying beliefs: People need my help. Talk Back: love to hear from you, and I read every letter personally. Send your thoughts to letters@authenticpromotion.com. And be sure to let me know if you prefer not to be quoted. |
| Articles on Price Setting |
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Learn
more about Authentic Promotion - a comprehensive small
business marketing resource that turns marketing and self promotion into
a path of increasing self-awareness, authenticity, and right livelihood.
In particular, the strategies of maintaining your work life balance you
learn to apply will build the solid foundation for your authentic prosperity
as an entrepreneur.
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Contact Master Certified Coach Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally
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Molly helped me recognize that doing the inner work will allow the
outer work I create to stick. When I subscribed to the ezine three
years ago, I just thought it would be another marketing idea generator. But
Molly helped me recognize that doing the inner work will allow the outer
work I create to stick.
In Molly’s ezine, there are always relevant articles presented in fresh
ways that stimulate my thinking. Thanks for the feeling of peace to replace
chaos, ideas for promotion of myself and my business, useful links, and not
so hype for a strategic alliance that is just going to put money in Molly's
pocket.
Karen C. Rothstein, Hypnotist, Sacramento, CA stopsmokingsacramento.com
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Date Last Modified: July 22, 2007