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YOUR SELF PROMOTION & SMALL BUSINESS MARKETING GUIDE:
How to
Achieve Success: What Gets in the Way of Success Read also: Do you know why good people should SELL themselves? Tending the Seeds of Business Purpose and Life Purpose |
Success Secrets: Why Business Formulas
Don't Work, and What Does
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For the accidental entrepreneur, business in itself is a secondary consideration. It is simply not as important to you as your self-regard, your relationships with others, and the quality of your work. As you may have discovered already, trying to subordinate these to a successful formula for business doesn't work. Does that mean success formulas are a waste of time? Before I answer that, let me tell you about my experience baking bread. The Right Way to Bake BreadI used to bake bread every day. At first, I used recipes. When I deviated from the instructions because I didn't have an ingredient or was short on time, the results tended not to be as good as when I followed the directions faithfully. Eventually, though, I baked without an recipes at all, and the bread was terrific. Then, I stopped baking for a few years. The next time I made bread, I picked up where I had left off, tossing together ingredients without benefit of a recipe. The resulting bread was really bad. (And it's not easy to make truly bad bread.) An Important Success Secret: Improvisation Requires StructureWhile there is no single right way to make bread, there are plenty of wrong ways. A skilled baker can improvise freely (abandon the formula) because she is a master of the form. Without thinking about it, she knows which ingredients are optional and which essential, and she knows how what goes into the bread affects the required baking time and temperature. When it comes to baking or business, the success secret for improvisation is using formulas to understand the basic forms. When we see business models as soulless formulas, we resent them. But when we apply business models like recipes, we develop the skill and sensitivity to improvise. Before we get to that stage, however, we need to put in some time following the directions. Success Is Simple, Not EasySuccess for the accidental entrepreneur is a simple matter. Show up. Be present. Listen. Respond. Be grateful. But that doesn't make it easy. Still, it's a lot easier when you look beneath the formulas to find forms you can work with to grow the business that fits just-right.
Do you ever worry about whether you have the credentials you need to succeed? Read this article about the most important of all success secrets to find out how credentials can sabotage your business. |
It takes more than
If you work for yourself or are thinking about taking the plunges, please
take 4-5 minutes to find out of The Way of the Accidental Entrepreneur is
right for you.
It's the foundation for a complete system for building a healthy income from self-employment even when you don't think like a business person. In order for that system to work, the book comes with some important bonuses.
That's why it takes a Web page to describe it. Even so, it will only take you a few minutes to find out if the book is right for you.
If it's not right for you, I ask that you pass the link along to a friend or colleague.
If you don't know, ask me any questions you have about the book and what it does. I want to make it easy for you to make the decision that feels right.
Thanks!
Contact Master Certified Coach Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally
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I enjoy every issue of Molly's ezine and appreciate her excellent
counsel that helps me get another perspective on Marketing and often gives
confirmation. I admire how Molly authentically puts herself out there - I
see Molly as a model coach.
Keep up the great inspirational work, Molly!
Irene Leonard, Business Coach for Lawyers, Seattle, WA CoachingForChange.com
Molly’s writing is clear and concise, the ezine address issues and questions of concern to me, and Molly has insights to share that are both to the point and things I haven't considered. I find the ezine helpful and thought-provoking.
An acknowledged connection between my internal world and my work points me in the direction of where to work with self. I learn about others out there providing services that might be helpful. A view of sales and promotion is honest, open, clear, doable and helps to take the fear and annoyance out of it.
This is an ideal ezine for small business owners with a spiritual bent.
Julia Rinne, Life Transformation Coach, Napa, CA
Authentic Promotion® is a trademark of
Shaboom Inc.®
Copyright 2003-2007. Shaboom Inc.® All Rights Reserved.
Date Last Modified: October 28, 2007