Articles on Self Promotion

• Self Promotion, Small Business Marketing, and Your Business Values
  Find out why choosing the path of authentic self promotion and marketing your small business effectively will challenge you to evolve continually as a person and as a professional.
  
  
• Expand Your Vision of Your Small Business Marketing and Self Promotion Practices
  Step back from the way you have always approached your small business marketing and self promotion practices, detach from your biases and fears about business (without closing your eyes to real concerns), and stretch your vision of what is possible for you as an authentic person in the marketplace.
  
  
• Your Effective Self Promotional Marketing Tool - The Rule of Threes.
  When I first read about The Rule of Threes in Kim Krisco's book Leadership and the Art of Conversation, I immediately recognized a powerful and practical promotional marketing tool to gain recognition and generate new business. Find out why The Rule of Threes makes such an impression.
  
  
• Preparing Your Promotional Marketing Materials - Inventorying Your Unique Appeal.
  This page outlines aspects of niche and offer that you might otherwise overlook. Very often what others find most interesting about you is something you tend to take for granted and think that it doesn't deserve mentioning in your promotional marketing materials.
  
  
• Preparing Your Promotional Marketing Materials - Inquiries.
  Explore these inquiries now and as your business develops. Allow them to suggest themes to create your promotional marketing materials and inform your Rule of Threes work. These themes may also suggest feature stories or background materials for a media kit.
  
  
• Elevator Speech
  An elevator speech is an indispensable tool for promoting your work. An elevator speech is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Learn how to prepare it.
  
  
• Why Your Elevator Speech Makes People Tune Out
  You're a nice person. You don't especially like marketing. You certainly don't view your prospective clients or customers as "consumers." But when you deliver your hard-earned elevator speech, you can see people's eyes glaze over as they tune out. What's up with that?
  
  
• Working On Your Elevator Speech: Why It Feels So Hard To Connect With Prospects
  Find out how to counteract distraction so you can make an authentic connection with prospects when delivering your elevator speech.
  
  
• Beyond Self-Promotion: Why Good People Should SELL Themselves
  I hope this article will help you start exploring your attitudes toward selling and self promotion.
  
  
• Your business ezine marketing strategy: How to Make Sure that Ezine Ads Serve Your Readers
  Do you  have an ezine but hesitate to invite readers to enroll in a paid program or buy a product either in the ezine or in a separate email? Find out how building an intentional community based in authenticity might resolve the dilemma.
  
  
• Self Promotion Resources: Websites and Books
  The resources on self promotion I can personally recommend.
  
  
• Reprint Terms for Self Promotion Articles from AuthenticPromotion.com

Learn more about Authentic Promotion - a comprehensive small business marketing resource that turns marketing and self promotion into a path of increasing self-awareness, authenticity, and right livelihood. You can look forward to promoting your work. (It is possible.)

Contact an acknowledged expert on self promotion Molly Gordon at:

Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com

As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally