How to Stand Out as a Freelancer Using Social Media
It’s tough to be a freelancer these days. You’re competing with everyone from graphic designers to freelance writers for the same jobs and clients. And, while you may have more freedom than before, you also don’t have full-time job security like regular workers with 9 to 5 jobs.
It can be hard to find your way in this world of freelancing – but it doesn’t have to be! With social media, there are plenty of ways for you to stand out as a freelancer using social media networks.
Platforms like Facebook, Twitter, and LinkedIn are social media networks that can help you connect with clients and potential job opportunities. Therefore, ensure to incorporate social media into your freelance marketing strategy using the following tips:
1. Utilize Your Social Media Accounts to Create Awareness About What You Do
Use social networking sites to promote yourself and your freelancing business’s products and services. There are various free tools online for designing mockups, tracking sales leads, or even creating advertising campaigns right from within the social media platform itself.
Some people may know you but not what you do for a living, so post some content about the services that you offer as a freelancer and let people know that you seek clients. Ensure your social media bio includes all of your skills or a short description of you as a freelancer.
2. Expand Your Network Through Social Media
Connect with people who have similar passions or interests as yours on social platforms like Facebook Groups. These groups are great for finding new leads because they allow digital connection without the physical presence, which means you can reach people from other countries. Ensure to have quality networks that can help you as a freelancer.
3. Utilize Hashtags When Posting About Your Business
Incorporate hashtags effectively into your content to make it more visible on social media sites like Instagram, LinkedIn, and Twitter. Using appropriate ones that match up well with your target audience will ensure they follow or search for you. Build a strong online presence with the help of hashtags!
4. Create a Blog or Website
Start creating a blog or a website with information about your services as a freelancer and ensure to update it regularly. That way, prospective clients can easily discover you when looking for a professional in your area of expertise.
Also, ensure your blog or website is easy to find on Google by using relevant keywords. That way, when people search for your services, your website will appear on the first page of their search engine result page (SERP).
Nevertheless, you’ll need to create a secure connection for your website through a server; that way, you protect your web traffic against hackers. It’d be best to do your research, pick the top two tech companies, and then compare the two tech titans before deciding on the best.
Don’t forget to ask for testimonials from your clients, too, and put them on your website.
5. Give Value Through Your Social Media Content
Share content that’s relevant to your industry and niche but not too promotional. Have a mindset that most of your posts should help people, especially your ideal clients.
For example, if you’re a social media marketing freelancer, share posts about social media trends and best practices. Use analytics to find out what type of content resonates with your audience the most and post more of it.
Experiment with different posting methods (text only posts vs. photos) until you find what works best. Engage with the people who comment in your post and even those who message you.
6. Maximize LinkedIn as a Platform
Connect with people on LinkedIn who’re in the industry you want to work for. LinkedIn is a great platform for freelancers as it shows the professional background of people.
By simply searching the keywords of job titles and companies, you can connect to people who’re decision-makers in their companies. You can pitch them your services as freelancers or ask them if they need services that you can provide to them.
Ensure that your LinkedIn profile is constantly updated, especially the info about the jobs you had and have. Put as many details as you can for every work experience by writing your job responsibilities so people would know what you can do. Post some updates too about your clients and projects. Consider LinkedIn as your online resume.
Freelancing can be a challenging endeavor, especially if you’re new to the marketplace. There’s so much competition, and it can feel like an endless number of freelancers have the same skills as you.
When you’re a freelancer, social media is your best friend. The more people know about what you do and who you’re, the better it’ll be for business. Plus, social networking can also help expand your network and grow your client base when done correctly.
With some savvy social media marketing strategies in place, you’ll have more success as a freelancer than ever before! So, which of these tips will you be trying today?